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Goin’ Japanesque!

Why the Japanese Hamburgers are Oh-So Popular with Foreign Tourists?

Today we are introducing a restaurant very popular with foreign tourists, and it’s not even Japanese food or Japanese-style cuisine.

Yes, it’s the hamburger! The name of the restaurant is CENTER4 HAMBURGERS. It’s a restaurant-bar that specializes in hamburgers. CENTER4 HAMBURGERS is located near Hidatakayama (Takayama-shi, Gifu Prefecture). This is an area which is also famous for Shirakawa-go, the historic village that is registered as a UNESCO World Heritage Site.
It’s not even a hamburger that says “This is Japanese style!” but rather, it is a complete American style hamburger. Yet, it is getting all the buzz from foreign tourists right now.

The Hidatakayama area had been known as the “Kyoto of the Hokuriku District”. It has always been a famous tourist destination because the area had preserved the traditional Japanese cityscape with its old folk houses and nagaya style terraced housing. In addition to that a new sightseeing route named “The Dragon Route” is becoming increasingly popular.


Dragon Route


Dragon Route

The Dragon Route is a new tourist route cutting through Aichi, Gifu, Toyama, and Ishikawa prefectures, from south to north across the Chubu region, a region located in the central part of Japan. It was named the Dragon Route as the shape of the area looks like a mystical rising dragon with the Noto Peninsula likened to its head. Ref: The Dragon Route Promotion Council

*One of the Dragon Route: Top 4 Sightseeing Spots of Kanazawa (Ishikawa) Recommended by Japanese

Tourists who stopped by this restaurant while travelling the Dragon Route tried and loved this juicy tender hamburger using the hidagyu beef, a specialty of Takayama-shi. They unanimously said that “It was the most delicious burger they have ever tasted” and so the popularity grew by word of mouth.

Now the store is filled with foreign tourists and having also been picked up by Japanese media, you can usually expect a 2 hour wait. lol 



Hida Beef Burger + Cheese ( 2300-yen + 125-yen )

The photo at the very top shows the pure hidagyu beef hamburger


Double Cheese Burger ( 1340-yen )


Egg Burger ( 885-yen )

Pictured in front

With cheese, a match made in heaven! Come and experience the Dragon Route!



Address: 94 Kamiichinomachi, Takayama-shi, Gifu
Open: 11:00 – 14:30, 18:00 – 21:30 (Closed: Wednesday)
Phone: 0577-36-4527
Price: 760-yen ~ (Recommended: Hida Beef Burger 2300-yen)
Official Website: CENTER4 HAMBURGERS

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