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Goin’ Japanesque!

Lunchpack: The Long Loved Sandwich Style Snack with over 60 Flavor Varieties

There is a sandwich-like snack in Japan that has been loved for over 30 years. The name is Lunch Pack. It can be purchased at most convenience stores or supermarkets and it’s really popular for the reasonable price and wide variety offered. Today, we’d like to show you the wide variety of the lunch packs from the most popular flavors to some flavors that are exclusive to certain regions. Ref: Photo


What is the Lunch Pack?


It is a pocket-like sandwich first came out in the market in 1984. It is made from white bread with the crust cut off and filled inside with various ingredients. There are savory types of fillings as well as sweet types of fillings so depending on the filling you can enjoy a wide variety of flavors.

The packaging is filled to puff up with air so that the bread does not become squished inside. The sandwich has a distinctive square shape. It generally costs less than 200 Yen.


It’s good toasted as well.


Their mascot is the girl, Lunch-chan and the boy Pack-kun. Lunch-chan’s cute expression and smile are what make her special. Pack-kun is strong and gentle, always supporting Lunch-chan by her side. Depending on the filling of the particular lunch pack, the pair is illustrated in different costume or settings.


The Wide Variety of Flavors


What’s unique about the lunch pack is its wide variety of flavors. In fact there are over 60 flavors! Of this number, only about half are sold all over Japan. Of the other half, there are some regional varieties that you won’t usually find anywhere else. Just to introduce a portion of the flavors they offer, there’s…

Teriyaki Hamburg Steak
Meat and Potato Croquettes
Curry Potato Salad
Karashi Mentaiko (spicy cod roe) Mayonnaise with Onion
Salt-Seasoned Grilled Chicken & White Pepper
Ham & Cheese
Tuna Mayonnaise
Tuna & Cheese
Egg Salad
Egg & Cheese
Pizza flavor & Cheese
Hijiki (seaweed) salad
Mentaiko (cod roe) Mayonnaise Spaghetti –Spicy
Hamburg with Fragrant Black Pepper
Ogura (Red Bean) and Margarine
Strawberries & Cream
Honey Lemon
Carrot Mango
Chocolate Bar & Banana Cream

And some regional varieties…
Hokkaido “Ezo Deer Curry”
Miyagi “Beef Tongue Stew”
Kanagawa “Tonkotsu Shoyu Ramen Style”
Okinawa “Taro Paste & Whipped Cream”

…and so on. You see there are some that sound delicious and some that are a bit more difficult to imagine what it may taste like.


The Top 3 Sellers are (as of 2015) 

1. Peanut


It’s filled with a smooth peanut cream. It is one of the longest sellers that has been made since the birth of the lunch pack itself. The peanut is the only one that has a burnt image of a peanut on it. 

2. Egg

3. Tuna Mayonnaise with Onion


Where to Buy?

There are usually at least 2-3 varieties in any standard convenience store or super market. However, if you would like to see and try a wider variety, we suggest you go to the lunch pack store. There, you will find the standard flavors of course, but other lunch pack flavors such as regional exclusives that you wouldn’t normally see elsewhere.

Right outside of North Exit of the JR Ikebukuro Station




It seems that some get so excited to see the rare lunch pack varieties that they don’t hesitate to buy by the bulk.



Urban Myths Concerning the Lunch Pack

There seems to be rumors spreading that if you find a lunch pack that has the crust left on, you will have good luck… This apparently is just an urban myth though. The crusts that have been cut off are reused in other snacks such as rusks.


The lunch pack, a very easy and reasonable snack that you can get at the convenience store. Because it is so cheap, you can try several flavors at once. Travelling all over Japan and finding exclusive flavors to the region are also another way of enjoying this snack. With so many flavors that are offered, you are sure to find your own favorite!

Related: Which to Try? 31 Snacks that are Japan’s Longtime Favorites

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About the author

Kimi is a Japanese living in Tokyo. She has spent half her life living overseas in New York, Los Angeles and Hong Kong. Her hobbies are traveling, eating, drinking and beautifying. She enjoys yoga and has a daily goal of running 6.5 km to offset her love of beer and junk food.

View all articles by Kimi